Have you ever wondered how the ideal bottle of liquid would glug when you tried to pour it out? How the sound of a potato chip's crunch changes how crispy you think it is? How stuffing your bra could influence your hitchhiking skills?

You may recall that Sci covered this year's (and last year's) wonderful and hilarious IgNobel Prizes! The Ignobel Prizes are the brainchild of Marc Abrahams, who covers weird and wild and WONDERFUL science. And it's science done with a purpose. Now granted, not all people know the real, deep purpose behind the physics of falling cats, but I have no doubt it exists.

And if you love the IgNobel prizes, be prepared. Because now you can have them all year round with Marc's new book "This Is Improbable: Cheese String Theory, Magnetic Chickens, and Other WTF Research". I got my hands on a copy, and have reviewed it over at Neurotic Physiology. Head over and check it out!