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Why B. F. Skinner, Like Freud, Still Isn't Dead

Behaviorism is back! That's what David Freedman proclaims in the June Atlantic cover story, "The End of Temptation: How the creepy science of behavior modification is reshaping our desires." The article is, on one level, a hyperbolic report on apps that are "transforming us into thinner, richer, all around-better versions of ourselves" by helping people (including Freedman's brother) overcome overeating, smoking and other bad habits...

June 1, 2012 — John Horgan

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