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Slum-Dog Marketing Introduces the Janitor as Consumer Role Model

Chrysler recruited Eminem to plug its 200 Sedan during the Super Bowl. George Clooney has shilled Martini vermouth. “Influentials,” as they are known by consumer marketers, have been around since way before Ronald Reagan was doing spots for GE in the 1950s.The marketing of high-tech gadgetry and a few other selected products, however, can apparently invert the rationale of exploiting star cred to rub off on a Lexus or a Suntory bottle...

November 2, 2011 — Gary Stix

How to explore a protein

I'm doing a journal club presentation tomorrow, where I take a paper apart in front of my lab through the medium of powerpoint. It's a nice short little paper but it does bring up some interesting points and also works as a prime example of a very common way that scientists go about exploring how a particular protein works...

November 2, 2011 — S.E. Gould

Income and Health Inequalities Cut U.S.'s High Marks for Development

If global development were a horse race, would you put your money on the slow-and-steady contenders or a fast new contender? With this year's results just in, the old stalwart Scandinavian countries are still in the lead, according to the 2011 United Nations' Human Development Index, published Wednesday...

November 2, 2011 — Katherine Harmon

Dance your PhD

Video of the Week #15, November 2nd, 2011 From: Dance your PhD is as much about VIDEO PRODUCTION as it is about DANCE by Carin Bondar at PsiVid .

November 2, 2011 — Bora Zivkovic

Energy Economics: What Will Turn Us On in 2030?

Advanced lithium-ion batteries may be all the rage for electric cars, but that doesn't mean one no longer faces drain anxiety when sitting in the audience of an energy conference taking notes on a laptop while a speaker extols their virtues...

November 2, 2011 — David Biello

Could you go vegan for a month?

I didn't know if I could but I wanted to give it a try. I kept a diary which is below which some might find entertaining or funny in parts but was really only designed for me to easily follow what I was doing...

November 2, 2011 — James Byrne

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