Welcome to a brand new video series from Scientific American Mind. ‘Brain Basics’ is a series of short films on the human brain, how we think, feel and act. See the original post by Ingrid Wicklegrin here.

The first video in the series is about being able to recall a word that’s sitting ‘at the tip of your tongue’. According to guest-post author Roni Jacobson:

A retrieval cue, such as the first letter of that word or a similar word that you see or hear, can trigger an association that brings the forgotten word to mind. The more we practice activating the associations between words and their spellings and meanings, the stronger the connections become.