For almost 20 years, a neatly boxed image of fine art has graced the covers of the Journal of the American Medical Association, highlighting an emphasis they put on their commitment to art a half century ago. Today, the new editor-in-chief, Dr. Howard Bauchner, is upping the ante and putting their brand front and center by showcasing the original artwork of in-house illustrators Cassio Lynm and Alison E. Burke boldly on the cover. No surprise that I am a big fan of the change.