Last week, Rob Dunn posted a thought-provoking piece on the hygiene hypothesis that made me wonder... what will the shelves of the supermarket cleaning aisle look like in twenty years? How will Proctor & Gamble respond to the mounting research that says some bacteria in our lives is not only good, but necessary? Obviously, they will have a problem on their hands. Suddenly anti-bacterial everything will be shunned and they'll be forced to revise their tack or risk losing the hearts and minds (and especially the OCD tendencies) of the American public. Somehow, I think they'll come up with something. Dirty Floor-ox Bacterial Wipes, anyone?

Dirty Floor-ox

Proctor & Gamble's next big product? © Kalliopi Monoyios