The Facebook IPO earlier this month left us a bit disappointed. There were financial and ethical let-downs. But the over-arching surprise is that people were misled in advance about the value of the company. Yes, it has assembled one of the world's largest potential marketplaces, but beyond advertising, the social network still has no killer method for monetizing its audience in a way that it will tolerate.
So we tip our hats to MBA Online for coming up with a novel way to look at the IPO outcome for Mark Zuckerberg, creator and CEO of what is currently the most widely used social networking service in the world.
The views expressed are those of the author(s) and are not necessarily those of Scientific American.
ABOUT THE AUTHOR(S)
Journalist Robin Lloyd, a contributing editor at Scientific American, is president of the Council for the Advancement of Science Writing's board of directors. Follow Robin Lloyd on Twitter. Credit: Nick Higgins
