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The Color of B1000D

Red is a primary color, one of three. Coloratus in Latin means “colored” but also means red. It is a primordial color, despite being commonly found in flowers.

July 30, 2013 — Glendon Mellow
Inside a Changing Autumn Leaf

Inside a Changing Autumn Leaf

One of the great wonders of life is watching the leaves change colors in the fall. When temperatures get cool, chlorophyll begins to break down revealing the underlying pigments in the plants’ sap.

September 29, 2014 — Kalliopi Monoyios

Looks Can Taste Deceiving: How Color Can Affect Taste

Is it possible that our vision can affect our taste perception? Let’s review some examples of studies that claim to have demonstrated that sometimes what we see can override what we think we taste.

October 29, 2013 — Cheryl G. Murphy

Can You Trust Your Eyes? A Video of Illusions

If you’re a fan of optical illusions and perceptual tricks, check out this AsapSCIENCE video. As usual, producers Michael Moffitt and Gregory Brown do a great job distilling the essential ideas and presenting them in a fun, entertaining and informative way.

September 13, 2013 — Philip Yam
A Transformation of Light: How We See [Video]

A Transformation of Light: How We See [Video]

    Editor’s note: Brain Basics from Scientific American Mind is a series of short video primers on the brain and how we feel, think and act.

April 2, 2014 — Ingrid Wickelgren

Memorial Day Sale

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