Say It with Einstein

This article was published in Scientific American’s former blog network and reflects the views of the author, not necessarily those of Scientific American

You love Albert Einstein, of course. You love emojis, naturally (unless you're over 40, perhaps). So what better way to express your emotions and moods in emails and texts than the brand-new app called—wait for it—EinsteinMoji! Doesn’t matter if you have an IPhone or an Android device: you can download it from either the App Store or Google Play, for a modest $1.99.

And once you’ve got it, the possibilities for geeky emotional expression are suddenly wide open to you, with images that, as the promotional copy says, “capture your every mood and also pay homage to Einstein’s many accomplishments.”

In the mood for converting matter into energy? There's an EinsteinMoji for that.

On supporting science journalism

If you're enjoying this article, consider supporting our award-winning journalism by subscribing. By purchasing a subscription you are helping to ensure the future of impactful stories about the discoveries and ideas shaping our world today.

Up for a bike ride? Why be old-fashioned and limit yourself to just words?

Or maybe you’re in a philosophical frame of mind? No problem

In all, the app gives you more than 50 EinsteinMojis to play with, including a few that might surprise you.

Anthony Illiakostas, the business affairs manager for Greenlight, which is the official licensor for the great physicist’s image, doesn’t go so far as to claim that EinsteinMoji will rival the wild popularity of Kim Kardashian’s Kimoji app. “She has defined this industry in some ways,” he says. “But how many college kids have an Einstein poster on their walls? This will help bring him even more firmly into the world of pop culture.” Put Einstein’s face on the screens of millions of millennials, and who knows what could happen?

And it could work the other way too. All of those older people who might not be power emoji users might finally allow them to be dragged into the 21^st century by the scientist Time magazine named the Person of the 20^th.