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Celebrate Earth Day: Buy! Buy! Buy!

This article was published in Scientific American’s former blog network and reflects the views of the author, not necessarily those of Scientific American


A casual spin last night through the pile of ads inserted inside my local Sunday newspaper made it clear to me that the best possible thing we all can do this week to honor Earth is to shop till we drop.

The first screaming banner I saw was this: "Chop Your Food Bill and Protect the Earth!" Right below it was a big juicy picture of Certified Angus Beef Chuck Steak and another of Country Style Spare Ribs. That's right, meat, which taxes the planet with the heaviest carbon and water footprints of any food.


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Charmed, I proceeded on an archeological dig through the one-inch-thick pile of coated paper (read: dead trees). My findings:

"Sale! Prices Slashed!" Pictured: A 24-pack of 16-ounce bottles of water (you know, the kind clogging up the Pacific Ocean), shrink-wrapped in more plastic. But hey, the bottle labels are green with white lettering.

"Future Friendly! Buy One Get One Free!" Listed: Diapers, lead-acid batteries, paper towels and laundry detergent. Yep, perfect for the environment.

"Your Source for Saving Green." Good ol' acrylic latex paint.

"Ultimate Backyard Makeover! Get a Great Lawn and Win a New Backyard to Go with It." Just sign up for multiple lawn treatments. I ain't kiddin', folks.

"Buy One Get One Free!" Because the more products you buy, the better off Earth is. The more energy consumed and pollution created manufacturing those products, the more greenhouse gasses emitted shipping those products, the more garbage generated from tossing the packaging of those products.

Then I discovered my favorite of all, from the Price Chopper grocery store. "Green is Smart! Drink Up and Win." Purchase any two 7 Up brand items and be entered for a chance to win a 2010 Smart Fortwo passion coup, one of the little "smart cars." Of course, the first item displayed is a 6-pack of 16-ounce soda bottles. Below that are displays of a few of the great earthy products that are on sale, notably White Wave soy milk and Cascadian Farms granola cereals. Because, you see, this is how far the American public has come: after 40 years of Earth Day, we still think that being good to "nature" (that place way over there, where you can't drive) is achieved by eating soy and granola. Like "those women" who wear flowered sundresses, walk barefoot in the woods, pick mushrooms and breastfeed their babies in public (don't look; wait, look). Like those men who wear plaid shirts and sandals, grow asparagus, chew on pine bark and quote Euell Gibbons.

Take cheer, good friends. It's Earth Week. As one ad yelled in big green letters: "Together, We Can Do Our Part to Make Every Day Earth Day!"

Mark Fischetti has been a senior editor at Scientific American for 17 years and has covered sustainability issues, including climate, weather, environment, energy, food, water, biodiversity, population, and more. He assigns and edits feature articles, commentaries and news by journalists and scientists and also writes in those formats. He edits History, the magazine's department looking at science advances throughout time. He was founding managing editor of two spinoff magazines: Scientific American Mind and Scientific American Earth 3.0. His 2001 freelance article for the magazine, "Drowning New Orleans," predicted the widespread disaster that a storm like Hurricane Katrina would impose on the city. His video What Happens to Your Body after You Die?, has more than 12 million views on YouTube. Fischetti has written freelance articles for the New York Times, Sports Illustrated, Smithsonian, Technology Review, Fast Company, and many others. He co-authored the book Weaving the Web with Tim Berners-Lee, inventor of the World Wide Web, which tells the real story of how the Web was created. He also co-authored The New Killer Diseases with microbiologist Elinor Levy. Fischetti is a former managing editor of IEEE Spectrum Magazine and of Family Business Magazine. He has a physics degree and has twice served as the Attaway Fellow in Civic Culture at Centenary College of Louisiana, which awarded him an honorary doctorate. In 2021 he received the American Geophysical Union's Robert C. Cowen Award for Sustained Achievement in Science Journalism, which celebrates a career of outstanding reporting on the Earth and space sciences. He has appeared on NBC's Meet the Press, CNN, the History Channel, NPR News and many news radio stations. Follow Fischetti on X (formerly Twitter) @markfischetti

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