This recent Honda ad showcases some striking versions of classical visual illusions:
The behind-the-scenes side is just as interesting:
The views expressed are those of the author(s) and are not necessarily those of Scientific American.
ABOUT THE AUTHOR(S)
Susana Martinez-Conde
Susana Martinez-Conde is a professor of opthalmology, neurology, and physiology and pharmacology at SUNY Downstate Medical Center in Brooklyn, N.Y. She is author of the Prisma Prize-winning Sleights of Mind, along with Stephen L. Macknik and Sandra Blakeslee. Their forthcoming book, Champions of Illusion, will be published by Scientific American/Farrar, Straus and Giroux.
