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The New York Daily News sums up this story better than I can:
Apparently, after thinking long and hard, the mouthpiece for China's Communist Party was cocksure that the erection of a new headquarters would be warmly received — but they blew it.
Read more: http://www.nydailynews.com/news/world/chinese-newspaper-headquarters-stuns-article-1.1339284#ixzz2U5CcJMVJ