Gianni Sarcone's illusions are beautiful and evocative of our most cherished emotion.
Scientists have studied a visual illusion first discovered by Galileo Galilei, and found that it occurs because of the surprising way our eyes see lightness and darkness in the world.
If you've ever played with Legos, you know that they're all about straight lines and 90-degree corners. Not in this version of Akiyoshi Kitaoka's "Bulge" illusion.
I disagree with this study's conclusion. Its not that I dont believe that low-income is tied to diabetes and hypoglycemia at the end of the pay cycle.
We are happy to announce the 10th anniversary edition of world's Best Illusion of the Year Contest. Submissions are now welcome!
Researchers recommend that dentists and other health practitioners receive training in illusion awareness (my words, not theirs), so that they may counteract these and related perceptual effects...
Tomorrow (Tue 16th Dec at 8 am PST) the journal PeerJ will host a live Ask Me Anything session with us, and our collaborator Hector Rieiro (a PhD candidate in the Macknik Lab).
Horking down a huge honking burger--American style--is considered unladylike in Japan. So Freshness Burger uses an unconventional approach to maintaining Ochobo--the Japanese cultural practice of maintaining small delicate mouth features in women...
Sleights of Mind has won the Prisma Prize, an annual science communication award to the best book of the year.
This recent Honda ad showcases some striking versions of classical visual illusions
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