This week is Brain Awareness Week 2015! A number of great events are taking place around the world to promote public education of the brain and to support research in neurological and psychiatric diseases...
A recent study shows that underestimating the value of current experiences leads people to make time-inconsistent choices. We fail to document the present, only to wish we had done it, in the future...
We are happy to announce the 11th edition of world's Best Illusion of the Year Contest!! Submissions are now welcome!
I don't think that the reason people see the dress differently from each other is an interesting brain process. Rather, it is a mundane differences in how people have viewed the image on their electronic display screens (phones, tablets, laptops, etc)...
Scientists believe that idealizing one's partner can work as a self-fulfilling prophecy, where illusion eventually becomes reality. That is to say, people can help to create the partners they wish they had, by exaggerating their virtues and minimizing their faults in their own minds...
The brain region underlying motivation and pleasure are directly interconnected in a loop that we neurophysiologists refer to as a circuit.
Lucid dreams are perhaps the most bizarre perceptual experience one can have. You are asleep and dreaming, but suddenly you realize that it's all just a dream.
One of the very strange effects of reverse perspective is that the images seem to follow you as you pass by them. As if, while you are observing them, the pictures are watching you back...
I realized that I had somehow managed to forget a horrible account of my grandmother's deathbed. And I immediately wished that I could forget it for a second time.
iLuminate mixes dance, light, and computerized timing to create a unique amalgam of illusory perception. Imagine that all the neon in Times Square got together and performed Stomp.
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