Just as our visual system strains to see the vase and the two faces at once, we struggle to conceive of a motion that has a dual motivation: to put and to fetch.
To celebrate our new article on implied motion in Scientific American Mind, here's a terrific movie of a chocolate zoetrope.
As adults, we don't often experience radical violations of our expectations, particularly those that concern core principles of object behavior.
The latest project of photographer Laurie Simmons, who has previously portrayed life-like dolls in everyday poses, features live subjects with doll gazes.
Scientists have set out to demonstrate a causal relationship--not merely a correlation--between gaze duration and moral decision making.
This week is Brain Awareness Week 2015! A number of great events are taking place around the world to promote public education of the brain and to support research in neurological and psychiatric diseases...
A recent study shows that underestimating the value of current experiences leads people to make time-inconsistent choices. We fail to document the present, only to wish we had done it, in the future...
We are happy to announce the 11th edition of world's Best Illusion of the Year Contest!! Submissions are now welcome!
I don't think that the reason people see the dress differently from each other is an interesting brain process. Rather, it is a mundane differences in how people have viewed the image on their electronic display screens (phones, tablets, laptops, etc)...
Scientists believe that idealizing one's partner can work as a self-fulfilling prophecy, where illusion eventually becomes reality. That is to say, people can help to create the partners they wish they had, by exaggerating their virtues and minimizing their faults in their own minds...
STAFFBehind the scenes at Scientific AmericanRead
Anecdotes from the Archive
Anthropology in Practice
Exploring the human condition.Read
Insights into intelligence, creativity, personality, and well-beingRead
Everything you always wanted to know about raising science-literate kidsRead
Critical views of science in the newsRead
Dark Star Diaries
Explore the science behind the dog in your bedRead
News and research about endangered species from around the worldRead
Frontiers for Young Minds
Science by and for kids ages 8-15Read
Commentary invited by editors of Scientific AmericanRead
Climate science in a changing worldRead
Illusions, Delusions, and Everyday DeceptionsRead
Discussion and news about planets, exoplanets, and astrobiologyRead
Opinion, arguments & analyses from guest experts and from the editors of Scientific AmericanRead
Roots of Unity
Mathematics: learning it, doing it, celebrating it.Read
Adventures in the good science of rock-breaking.Read
STAFFIllustrating science since 1845Read
STAFFA science blog, sans blagueRead
The Artful Amoeba
A Blog About the Weird Wonderfulness of Life on EarthRead
Exploring and celebrating diversity in science.Read