The views expressed are those of the author(s) and are not necessarily those of Scientific American.
ABOUT THE AUTHOR(S)
Patrick Mustain is a Communications Manager at the international ocean conservation group Oceana, and a freelance health and science writer and digital media producer. He is interested in the challenges of public health in a consumer society. He is also a co-founder and director of NewBodyEthic.org, an organization inviting health and fitness professionals to help reform the industry from within. He also likes sandwiches and climbing on things. You can find more of his work at his website, patrickmustain.com.