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Organically Speaking: The Marketing Language of Organic Food

Foods themselves might be  a mouthful but the accompanying language used to describe foods can say a mouthful. Guy Cook, an applied linguist and Professor of Language in Education at King’s College, explains, “We are influenced by what is said about food offered to us, as much as by the food itself.” Part of his research has explored the influence of language in the marketing of organic food...

January 19, 2016 — Layla Eplett

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