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Weekly Highlights #12 - recent Scienceline posts

Just a quick look at the latest posts and articles on Scienceline, website run by the NYU SHERP students - a site you should keep an eye on, always busier in Fall when two generations overlap: Pumpkins of supernatural size: Growing pumpkins in which Cinderella could have ridden to the ball by Kelly Slivka: It’s not an exact science...

STAFFNovember 3, 2011 — Bora Zivkovic

#SciAmBlogs Wednesday - peer-review, Xigris, energy economics and more...

It is Wednesday, thus time for the new Video of the Week for your enjoyment.Also a reminder, if you were not fast enough to register for ScienceOnline2012 on Tuesday (it took 2 minutes and 14 seconds for the 100 lucky people to get into the registration form - you can see them and moderators here), there is another opportunity in a few hours - at 6am EDT at:, to the bloggers and their amazing daily output:- Bradley Voytek - What is peer-review for? - Judy Stone - Lilly’s Shocker, or the Post-Marketing Blues - Bora Zivkovic - Sun Time is the Real Timeand The Scientific Paper: past, present and probable futureand #scio11 – Perils of Blogging as a Woman under a Real Nameand Best of October at A Blog Around The Clock - DNLee - Wordless Wednesday: You’re a star - Melissa C...

STAFFNovember 3, 2011 — Bora Zivkovic

Slum-Dog Marketing Introduces the Janitor as Consumer Role Model

Chrysler recruited Eminem to plug its 200 Sedan during the Super Bowl. George Clooney has shilled Martini vermouth. “Influentials,” as they are known by consumer marketers, have been around since way before Ronald Reagan was doing spots for GE in the 1950s.The marketing of high-tech gadgetry and a few other selected products, however, can apparently invert the rationale of exploiting star cred to rub off on a Lexus or a Suntory bottle...

November 2, 2011 — Gary Stix

Dance your PhD

Video of the Week #15, November 2nd, 2011 From: Dance your PhD is as much about VIDEO PRODUCTION as it is about DANCE by Carin Bondar at PsiVid .

November 2, 2011 — Bora Zivkovic

Sun Time is the Real Time

I originally published this on January 31, 2007. If you really read this blog "for the articles", especially the chronobiology articles, you are aware that the light-dark cycle is the most powerful environmental cue entraining circadian clocks...

November 2, 2011 — Bora Zivkovic

#SciAmBlogs Tuesday - cycads, lancelets, robots and loving eyes...

Another day, another treasure trove of sciencey goodness on the blogs:- Cheryl Murphy ­- Learning the Look of Love: In your Eyes, the Light the Heat - Maria Konnikova - Lessons from Sherlock Holmes: Why Most of Us Wouldn’t Be Able to Tell That Watson Fought in Afghanistan - Bora Zivkovic - Lesson of the Day: Circadian Clocks are HARD to shift!...

STAFFNovember 2, 2011 — Bora Zivkovic

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