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Invite to the PR Newswire’s African American press list


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Just a moment ago I received an email from the PR Newswire asking if I wanted to be included on the African American Press Release.

I was pleasantly surprised and glad for the invite. Last week I was blogging away about the lack of diversity among science news reporters and lack of science-related coverage aimed at diverse audiences, particularly African-American audiences (here, here, here, and here)

This invite was quite timely. Yes universe, I accept this as affirmation of my crusade.

Dear Journalist / Blogger

We would like to include you on PR Newswire’s African American press list to receive press releases via e-mail (with no attachments).  Please let us know if you would like to be on our list and if so please select the news categories that you are interested in receiving.

We can include your colleagues on our list as well, please let us know the beats they cover.

Arts & Culture
Automotive
Business & Finance
Education
Entertainment & Music
Family & Living
Fashion & Beauty
Food & Beverage
General
Government & Politics
Health & Fitness
Human Interest (Religion)
Internet & Technology
Sports & Recreation
Travel & Tourism

Notice anything missing? I did. This list confirmed my observations of how much science has been overlooked by press aimed at African-American audiences, perhaps among African American journalists, too. There is no Science beat listed. Gives me the sads. But I am not deterred.  So I responded the invite.

Thank you very much for this invite to the African American Press List.
I would love to receive notices, however I see that the area I cover is missing from your list – SCIENCE.
I am currently lobbying (hard) to get science (including environment, health, and medicine) to become a regular feature of the African-American news cycle.
If I can be of any assistance in getting this topic listed, then please let me know.

In the meantime, I would like to select the following categories because of the obvious overlap with science, technology, engineering, and mathematics (STEM):
Education
Health & Fitness
Internet and Technology

If anyone else would like to join men and participate in the PR Newswire African American Press List, then you can check them out on Twitter @PRAfricanAm. They also operate Multiculural Markets (@PRNMltCult) and Hispanic Press  (@PRNHispanic) Lists.

DNLee About the Author: DNLee is a biologist and she studies animal behavior, mammalogy, and ecology . She uses social media, informal experiential science experiences, and draws from hip hop culture to share science with general audiences, particularly under-served groups. Follow on Twitter @DNLee5.

The views expressed are those of the author and are not necessarily those of Scientific American.





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  1. 1. drrobertbullard 10:06 am 01/15/2013

    Nice piece.I totally concur with the author. Having written more than 17 books that helped support an entire movement over the past three decades, I too wish “environment” was one of the topics listed since African Americans are on the frontline of environmental and health assaults ranging from lead poisoning to industrial pollution to the adverse impacts of climate change. Yes, “Science” needs to be added to press beats.

    Link to this
  2. 2. DNLee 5:52 pm 01/15/2013

    Thank you Dr. Bullard. You are are perfect example of the expertise and leadership we ave withing the African-American community that has been largely overlooked by others. This seems to be especially true among the very influential social/civic service organizations.
    If anyone is interested in learning more about Dr. Bullard’s work, please check out this link to his biography: http://www.drrobertbullard.com/biography/biography.html.

    Thank your for coming to my blog, sir.

    Link to this
  3. 3. iaxonsan 6:22 pm 01/25/2013

    Hey! Love your blog. A friend shared an article on FB and I was intrigued. This is a great article. Just by the content of your reply email, you changed the way people see the world, or at least pricked their balloon. It is great to see people pointing out (in reference to your STEM article about the science fairs) that appearance or attitude is no measure of intelligence. You are a good example of how one person can make real changes.

    Link to this

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