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Posts Tagged "marketing"

Anthropology in Practice

Choice, Control, Freedom and Car Ownership

Cars have long been symbols for personal freedom. With the open road before you you can go anywhere—from behind the wheel you really take control of your destiny. In this regard, cars are empowering. Ownership means that you have the means to be independently mobile, that you own not just a vehicle but choice as [...]

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Anthropology in Practice

There’s More to That Red Plastic Cup Than You Thought

Raise your cup. | Creative Commons. Photo by John W. Iwanski. Click on image for license and link.

Who here has not enjoyed a cold, refreshing drink from a red plastic cup? Alcoholic and non-alcoholic beverages alike find themselves comfortably enclosed within the confines of the bright red vessel that has become a ubiquitous American staple at barbecues, picnics, parties, in dugouts and at minor league games, in food cars and at lunch [...]

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Food Matters

Dear Beverage Industry: Yes, 12-Year-Olds Are Children.

advertising-to-kids

The Yale Rudd Center for Food Policy and Obesity (full disclosure: I work for them) just released the Sugary Drink Facts Report, exhaustively detailing the nutrition of products offered by the beverage industry, and how the industry markets them. The authors are very careful to point out that progress has been made since their last [...]

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Observations

Slum-Dog Marketing Introduces the Janitor as Consumer Role Model

http://upload.wikimedia.org/wikipedia/commons/4/49/IPhone_at_Macworld_%28angled_view%29.jpg

Chrysler recruited Eminem to plug  its 200 Sedan during the Super Bowl. George Clooney has shilled Martini vermouth. “Influentials,” as they are known by consumer marketers, have been around since way before Ronald Reagan was doing spots for GE in the 1950s. The marketing of high-tech gadgetry and a few other selected products, however, can [...]

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Symbiartic

Wait, Electricity Isn’t Harmful To Health?

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Sometimes, the list of things to be paranoid about feels endless: BPA in your water bottles, pesticides on your food, prescription drugs in your drinking water, and nanotechnology in your donuts. Luckily, most of these things will not statistically be responsible for your ultimate demise (you can likely credit heart disease and cancer for that). [...]

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Symbiartic

Marketing Campaign Drags Science Through the Streets for the Jeering Masses…

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Next time you see a scientist in the street, grab him or her and ask who they view as the enemy. Quite likely they’ll give you a weird look, and perhaps they’ll run away, but if they don’t, I’d bet they’d say journalists. Many scientists I know brace themselves for speaking with journalists about their [...]

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