Streams of Consciousness
Can Money Buy Self-Esteem?
January 17th, 2012 |
6
Sellers have long charged a premium for objects that confer some kind of social status, even if they offer few, if any, functional benefits over cheaper products. Designer sunglasses, $200,000 Swiss watches, and many high-end cars often seem to fall into this category. If a marketer can make a mundane item seem like a status [...]
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