About the SA Blog Network

Streams of Consciousness

Streams of Consciousness

The scoop on how we think, feel and act
Streams of Consciousness Home

Meeting Your Spouse Online May Lead to a Better Marriage

The views expressed are those of the author and are not necessarily those of Scientific American.

Email   PrintPrint

I met my husband at a party in a bygone era. He had no online profile. Neither did I. We didn’t trade email addresses, as neither of us had one of those either. He seemed like a good guy–and a party was as good a venue as any for meeting a future spouse. He still seems like a good guy and I rather doubt I would have done any better if I had dated online (assuming that had been an option). But I guess I’m old fashioned, as a new study suggests that, on average, we can do better if we find our spouse using a computer.

Courtesy of via Wikimedia Commons.

In the decades since that long-gone, offline era, people have increasingly been using the Internet to search for compatible partners. In by far the largest study of its type, social neuroscientist John Cacioppo at the University of Chicago and his colleagues report today in the Proceedings of the National Academy of Sciences that online meetings have resulted in a surprising number of successful marriages. From an online survey of 19,131 American adults who married between 2005 and 2012, the researchers revealed, for the first time, that a large proportion of marriages are emerging from online interactions. “I was astounded to see that over a third or marriages are now starting online. None of us knew that,” Cacioppo says.

Cacioppo’s team also found that meeting your spouse online was associated with a lower rate of marital breakups than were offline venues (5.96 versus 7.67 percent). And couples who met online also reported a higher rate of marital satisfaction than those who met without a computer intermediary. (Despite meeting online, all of the couples got together in person before they married.) The differences are slight, but meaningful. After all, where you happen to meet your spouse plays only small role in the success of a relationship. “The fact that it is significant at all and that online is superior to offline to me is surprising,” Cacioppo points out. “That breakup and marital satisfaction follow same pattern suggests that something about meeting online that is associated with better outcomes.”

The study wasn’t designed to address what that “something” might be, but possibilities include access to more potential partners online and the fact that communicating electronically has, in other studies, led to greater self-disclosure and liking of the other person. (For more about the psychology of online dating, see “How to Find Love in a Digital World,” by Eli J. Finkel, Paul W. Eastwick, Benjamin R. Karney, Harry T. Reis and Susan Sprecher, Scientific American Mind, September/October 2012.) The results cannot be explained by demographic factors such as the fact that those who met their spouse online tended to be better educated and more likely to be employed, as the scientists controlled for those influences. They could however, stem from personality factors such as being a better decision-maker, perhaps, or more ready for commitment.

Not all online—or offline—settings resulted in equal levels of marital satisfaction. Chat rooms and virtual worlds proved to be less positive places to rendezvous than were social networking and online dating sites. Cacioppo suspects that part of the difference lies in the degree to which people portray their true selves on these sites. In virtual worlds, he points out, you may have a made-up persona, whereas social media may promote greater authenticity, although he is quick to note that the study did not test this.

Among offline meeting places, marital satisfaction was greater for those who met through school, a place of worship or a social gathering (but not a bar or club) than those who first got together at work, on blind date, through a family connection or at a bar or club. Being real could play a role here, too. Blind dates and bars, after all, may encourage people to dress or act differently than they usually do. Meanwhile, other (possibly political) problems may plague the work setting or family influences.

The study was funded by, which could make the results suspect. But Cacioppo insisted on safeguards.  Two independent statisticians oversaw and verified the analysis of the data. In addition, the company agreed from the start that the results would be published no matter what they were, that EHarmony would not be a focus of the study, and that all data would remain public.

In defending his potential conflict of interest, Cacioppo (who is a member of the company’s advisory board) says he was open about it from the start. He believes the ends are worth the means, as long as the science is done right. “There has been very little government funding for research about love, marriage and relationships in last several decades,” he says. “It’s easy to make fun of, but it’s really important for us to understand, because we aren’t doing it very well.” Industry, he says, may be the relationship scientist’s only partner.

It is clear from this work that the landscape of dating and marriage is shifting and changing. A decade ago, people stigmatized online dating. “Poor John has to date on line. He’s such a loser,” Cacioppo quips. But few people think that way now. “Dating, or at least meeting, people online is no longer stigmatized. It is not even associated with adverse outcomes.”

Cacioppo himself, however, is an outlier. He met his coauthor and spouse, Stephanie, on a panel at a scientific conference in Shanghai two and a half years ago. “I turned to her and said, ‘If I start to snore, punch me.’” Cacioppo recalls. It wasn’t a pickup line. “It was authentic,” he says. It seemed to work. Stephanie emailed him when she returned to the University of Geneva, where she was then a faculty member. Their romance is ongoing. “We’re still on our honeymoon,” she says.


Ingrid Wickelgren About the Author: Ingrid Wickelgren is an editor at Scientific American Mind, but this is her personal blog at which, at random intervals, she shares the latest reports, hearsay and speculation on the mind, brain and behavior. Follow on Twitter @iwickelgren.

The views expressed are those of the author and are not necessarily those of Scientific American.

Rights & Permissions

Comments 7 Comments

Add Comment
  1. 1. garyhope 12:55 pm 06/4/2013

    Why don’t you rewrite this article and correct all of the typos, incorrect words and tenses etc?

    Link to this
  2. 2. hah_nc 1:25 pm 06/4/2013

    I second garyhope. This is pitiful.

    Link to this
  3. 3. Katatonic 1:43 pm 06/4/2013

    Not surprised at the results of the study. Targeted dating online (hobbies, politics, religion/atheism, etc) eliminates the unacceptable from your dating pool before you waste time.

    Link to this
  4. 4. jlapage 1:49 pm 06/4/2013

    There seems to be a lot of conflicting information on this topic. While I was reading this, two articles immediately came to mind – one published by The Atlantic, and another by Macleans.

    Both of them seem to indicate that the increase in the number of viable dating candidates decreases a person’s likelihood to seriously commit. The fact that online dating has made it much easier to connect with singles – they suggest – decreases the penalty associated with ending a relationship voluntarily.

    Levitt also addresses the issue in the first chapter or two of Freakonomics, where he suggests that people are more forthcoming with information in these online dating environments, but less-likely to provide accurate information.

    Link to this
  5. 5. adisciam 3:00 am 06/6/2013

    The survey is biased – it was done online so mostly online people answered.
    People “living offline” were not included in this survey.

    Link to this
  6. 6. wela808 10:40 pm 09/24/2013

    The virtual connection is a search for a higher level of communication, a connection on a more internal level where we to aspire to connect with a person’s inner world, on the level of his psychology.Our world is becoming entirely connected through virtual connections due to the demands of our fast paced lifestyle that has become global. In fact, over 60 percent of the world’s population now use mobile phones.
    Similar to the successful results of on-line dating you mentioned, research say that virtual therapy yield similar results to that of face to face therapy. To cater to that need, a new scientifically backed happiness phone app that teaches you to to be happy is now being developed This phone app when it becomes available would mean that answers for those who are searching could come at the press of a button. It’s a comprehensive concept that is worth looking into and a great upgrade to our virtual solutions.

    Link to this
  7. 7. nvuono 5:10 pm 05/2/2014

    Jlapage the numbers cited in this article aren’t actually conflicting with the examples you gave.

    There is nothing in this study to claim your odds of getting married are any higher or lower depending on your use of an online intermediary because the study was restricted to people who have been married.

    The result is that we can say a large proportion of the set of ‘people who have been married’ can trace their origins to an online interaction but there can’t be any generalizing about the odds of an unmarried individual using any particular online tool.

    In my opinion the Atlantic article lends to the idea that overall marriage satisfaction could be higher when marriages originate online because the noncommittal dating pool are more free to move between partners and may feel less pressure to commit to a less satisfying relationship. That’s just speculation though…

    Link to this

Add a Comment
You must sign in or register as a member to submit a comment.

More from Scientific American

Email this Article