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Evolution of the Scientific American Logo




Scientific American’s logotype has undergone subtle shifts, large leaps and occasional bouts of nostalgia. The image series below outlines the history of the publication’s identity, starting with its debut in August 1845 as weekly devoted primarily to inventions.

For more on the history of the magazine, check out this graphic to see how cover topics changed over time, and browse the archives.



The views expressed are those of the author and are not necessarily those of Scientific American.

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