Evolution of the Scientific American Logo
March 6, 2014
Jen Christiansen is the art director of information graphics at
Scientific American’s logotype has undergone subtle shifts, large leaps and occasional bouts of nostalgia. The image series below outlines the history of the publication’s identity, starting with its debut in August 1845 as weekly devoted primarily to inventions.
For more on the history of the magazine, check out this graphic to see how cover topics changed over time, and browse the archives.
About the Author:
Jen Christiansen is the art director of information graphics at Scientific American
. Follow on Twitter @ChristiansenJen