This article was published in Scientific American’s former blog network and reflects the views of the author, not necessarily those of Scientific American
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One of the best perks about this gig is sharing this space with some of the smartest and enthusiastic scientists and communicators. I want to point you towards a video of a talk by our own Sheril Kirshenbaum that she gave at the TEDxCongress Ave event last Fall in Austin, TX. Sheril talks about the importance of science communication in a world of reality television, an idea truly worth sharing. Enjoy!