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“Name-your-price” approach boosts charitable donations and corporate profits

person donating money will pay higher prices if they pay what they want, boosting profits

Recycled printer paper and fair-trade coffee might have higher prices at the register, but these feel-good products often fail to bring in big bucks for companies. But a new, counterintuitive approach could be quite profitable for corporations—and for good causes: Let consumers pay whatever price they want and give away half of the profits to [...]

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