About the SA Blog Network



Opinion, arguments & analyses from the editors of Scientific American
Observations HomeAboutContact

Apple takes the wraps off its new iPhone 4

The views expressed are those of the author and are not necessarily those of Scientific American.

Email   PrintPrint

Apple, iPhone 4Apple will start selling the iPhone 4 in the U.S., France, Germany, Japan and the U.K. on June 24, although customers can pre-order the new gadget beginning June 15 from Apple’s Web site, it was announced Monday. The cost is expected to start at $200 for the 16-gigabyte model and $300 for the 32-gigabyte, with a two-year service contract.

Some of the iPhone 4′s more prominent features include a Wi-Fi video-calling application called FaceTime and a 960- by 640-pixel display screen called Retina, with four times as many pixels as the iPhone 3GS and 78 percent of the pixels of an iPad. The gadget, which runs on an Apple A4 processor and the new iOS 4 operating system, also has a five-megapixel camera with LED flash, HD video recording and motion-sensing enhancements meant to improve the iPhone as a gaming device.

Apple also touts the new phone’s slim design—9.3 millimeters thick. It has a casing made of aluminosilicate glass, which the company says is chemically strengthened to be 30 times harder than plastic, and reinforced with a stainless steel band made of a custom alloy five times stronger than standard steel.

TechCrunch applauded the iPhone’s new squared-off design today, saying, "Three years is a long time to stick with what was essentially the same design, especially for a company as chameleonic as Apple. A change was due, and the change is welcome." TechCrunch’s Devin Coldewey does, however, question whether all the miniaturization in the new phone, plus the improved screen, could create a "heat disaster," as faster and thinner usually means hotter as well.

GigaOM focused more on the iPhone 4′s HD video recording capabilities as well as software that enables video editing on the phone. The drama here is how much the iPhone 4 will impact Cisco’s Flip camera business, given that the Flip still doesn’t have any network connectivity, which means you need to download your video in order to share it. With the new iPhone, you’re already connected via your cell phone carrier.

Courtesy of Apple


Rights & Permissions

Comments 5 Comments

Add Comment
  1. 1. JamesDavis 7:00 am 06/8/2010

    Nice phone, and this time it is somewhat reasonably priced. Just carry it in a fireproof pouch for a year or so until you see if it is going to heat up and catch you on fire.

    An Apple has always been the smartest fruit in the basket and I think this Apple has considered the heat factor and all the law suits that would come with an over heated and flaming phone and they took precautions against both of the above and it is even safe for your child to carry it in their pocket.

    Link to this
  2. 2. ZM 8:22 pm 06/13/2010

    I can’t imagine the Japanese getting too excited over video calling on the Iphone. Heck even my dinky 2 year old el cheapo pre paid phone here in Japan does video calls, has digital TV with recording, dual cameras etc. Japanese cellphone technology has been light years ahead of what we’re stuck with in the States and here it all works great. The Iphone is all about style and having the latest trend in Japan rather than groundbreaking technology in my opinion…..

    Link to this
  3. 3. electron112 5:18 pm 09/4/2010

    Brand New Newly Unvieled Apple iPhone 4 32GB And 16GB SIM Free For Sale

    People have been dreaming about video calling for decades. iPhone 4 makes it a reality. With just a tap, you can wave hello to your kids, share a smile from across the globe, or watch your best friend laugh at your stories — iPhone 4 to iPhone 4 over Wi-Fi. And it works right out of the box. No other phone makes staying in touch this much fun.

    Apple iPhone 4 Specification:

    Dimensions: 115.2 x 58.6 x 9.3 mm
    Weight: 137 g
    Talk time: Up to 14 h (2G) / Up to 7 h (3G)
    Standby time: Up to 300 h (2G) / Up to 300 h (3G
    Music Time: 40 Hours
    Display: 3.5 inches, 640 x 960 pixels
    TFT capacitive touchscreen, 16M colors
    Multi-touch input method
    Three-axis gyro sensor
    Accelerometer sensor for auto-rotate
    Proximity sensor for auto turn-off
    Scratch-resistant surface
    Camera: 5 MP, 2592 x 1944 pixels, autofocus, LED flash
    Video: 720p@30fps, LED video light, geo-tagging
    Active noise cancellation with dedicated microphone
    iPhone OS 4.0 (based on Mac OS), Apple A4 processor
    Built-in digital compass, MMS Support
    Landscape Keyboard, Voice Memos
    Super Fast web browsing and internet viewing features.
    Accelerometer sensor for auto-rotate
    Google Maps, Maps with GPS
    iPod audio/video player, iBooks application
    3.5 mm headset jack, TV-out
    Memory: 16GB Internal Memory
    Connectivity: WiFi, Edge, Bluetooth v2.1 with A2DP
    HSDPA, 7.2 Mbps; HSUPA, 5.76 Mbps
    Quad Band: 850/900/1800/1900/2100 Mhz.

    For booking and inquiries please contact us via

    Contact Name:Sales Manager

    Thanks for taking a view.


    Link to this
  4. 4. bearmoon 11:18 am 11/2/2010

    I must say that this is the best smart phone available in the market today. Hands down to the Retina Display, no other smart phone can duplicate that feature. I recommend this to everyone. It is indeed the future of smart phones.

    Link to this
  5. 5. garfieldlogan 5:51 pm 04/11/2011

    I am in love with my iPhone. What do you think is the <a href="">best smart phone</a> on the market today?

    Link to this

Add a Comment
You must sign in or register as a member to submit a comment.

More from Scientific American

Email this Article