ADVERTISEMENT
  About the SA Blog Network













Observations

Observations


Opinion, arguments & analyses from the editors of Scientific American
Observations HomeAboutContact

Yahoo’s salvation: Hackers who love its site as much as (or more than) it does


Email   PrintPrint



Shirky,Yahoo,hackWhat is it about ridiculously popular Web sites like Twitter, Facebook and YouTube that makes them so popular? In a word, community. That is, a loyal base of fans that use and contribute to the site.

Search engine provider Yahoo has embraced this notion as a way to rejuvenate itself as the company waits for regulators to, it hopes, sign off on a deal with Microsoft that would put an end to Yahoo’s own search technology and replace it with Microsoft Bing. Since Yahoo is expected to retain control of the look of its search and portal pages, the company is looking to cultivate a community of application developers that can create new features and services to offer from its homepage.

Such community building was the main goal of Yahoo’s ninth Open Hack Day, which kicked off today in New York City. During the event, Yahoo is introducing software writers to the company’s user interface (YUI), database (YQL) and other developer tools in hopes of injecting more life into its Web sites. To sweeten the pot, Open Hack Day includes a 24-hour "hack contest" where programmers are encouraged to try out Yahoo’s tools to build any type of application they choose, with the finished applications being presented and judged on Saturday.

Online communities thrive out of passion for what the community represents, whether it’s broadcasting one’s own diary (which is how blogs began), the ability to send short messages out to friends (Twitter’s initial purpose) or the hunt for "things" (think eBay and Craigslist). A lesser-known example is MOCpages.com, an online forum for sharing ideas, information and accomplishments about LEGO creations.

History has shown that community sites grow when their destiny is placed in the hands of those using the services offered by the sites, rather than focusing on fancy technology that restricts users. For a site to grow, it has to map to the culture of its users, Clay Shirky, a new media adjunct professor in New York University’s Interactive Telecommunications Program, said during his keynote Friday.

Shirky gave examples of community-building approaches that were instrumental to projects’s successes, and of others that helped sink once-promising ideas.

The success of the Linux operating system is an example of a technology whose army of dedicated programmers and users propelled it from humble beginnings (creator Linus Torvalds wrote the operating system’s core code in 1991 from his mother’s Helsinki, Finland, apartment while he was still a student at the University of Helsinki) to become an alternative to Microsoft Windows and Unix that the even large corporations have embraced. The community behind Linux began with a simple post from Torvalds to the Usenet network that stated, "I’m doing a (free) operating system (just a hobby, won’t be big and professional like gnu)." (GNU is an operating system similar to Unix.)

Torvalds miscalculation of Linux’s potential in many ways contributed to its success because it drew computer programmers passionate about developing an alternative operating system based, to a large degree, on their input. By the time Linux’s credibility was established to the rest of the world as an operating system to reliably run a wide spectrum of electronics, it already had a strong culture behind it, Shirky said.

Shirky cited the social-networking site Friendster—which ruled the scene briefly before the arrivals of MySpace, LinkedIn and Facebook—as a prime example of how micromanagement can kill a community. The beginning of the end for Friendster came in 2003 when it refused to let its users create fake Friendster profiles and began deleting profiles the company believed to be fake, according to Shirky. This imposition of rules put off a lot of Friendster users, leading them to search out more open social networks, according to TechDirt.com.

Image of Clay Shirky at Yahoo Open Hack Day ©ScientificAmerican.com/Larry Greenemeier

Tags: , ,





Rights & Permissions

Comments 7 Comments

Add Comment
  1. 1. Frosty46 2:37 am 10/10/2009

    Open Hack Day indeed!

    Stopped using Yahoo for same reason I stopped using IE–hackers!
    Try Google Chrome—–Open Source Freedom and safe as it gets from hackers and their B.S.!

    Link to this
  2. 2. dennis 7:37 am 10/10/2009

    @Frosty46: Unfortunately, the term "hacker" has been confused by many. The correct term for the type of person you are referring to is "cracker" (related to the term "safe cracker"). A hacker is a creative person who enjoys problem solving, puzzles and invention. I would not be surprised if many of the people involved in creating Chrome, for example, would be proud to be referred to as "hackers".

    Link to this
  3. 3. improving knowledge4mb 9:32 am 10/12/2009

    I believe that with all the complaining in the past about MICROSOFT
    having a monopoly over the computer business and the subsequent burgeoning of the Internet, permitting Yahoo to be more under influence Microsoft, (ie BING) will only stifle the healthy effects of competion even more.

    Link to this
  4. 4. Human52 4:44 pm 10/13/2009

    By far the most bloated, mis-directing piece of junk out there, it will still be just that even with MysterySofts backing.
    I refuse to use "bing", or the original msn search.
    Hack/Crack/Smack, whatever, they are still just a bunch of malcontent, juvenile misanthropes.

    Link to this
  5. 5. Quinn the Eskimo 4:03 pm 10/14/2009

    Use Bing! ? Try this: find a deserted (as in uninhabited) island and Bing! it.

    Mixed in with the organic (real) results M$ puts in "Dating in…" "Hotels in …" and "Flowers in …"

    Try it! Instant industries for uninhabited places. Microsoft is super-human! God-like.

    Link to this
  6. 6. silentkiller_608 1:03 pm 03/13/2010

    if anyone need any kind of accounts e.g…..
    rapidshare….megashare…paypal…
    porn passes……and want to hack any kind of accounts..e.g. yahoo….gmail…ymail…rocketmail…facebook…orkut….hi5…inbox…etc etc…..so contact me…
    silentkiller_608@yahoo.com
    pandoproduction_007@yahoo.com
    ……………….contact me…and my number is +923135665454……………………..contact me…….

    Link to this
  7. 7. silentkiller_608 1:04 pm 03/13/2010

    if anyone need any kind of accounts e.g…..
    rapidshare….megashare…paypal…
    porn passes……and want to hack any kind of accounts..e.g. yahoo….gmail…ymail…rocketmail…facebook…orkut….hi5…inbox…etc etc…..so contact me…
    silentkiller_608@yahoo.com
    pandoproduction_007@yahoo.com
    ……………….contact me…and my number is +923135665454……………………..contact me…….

    Link to this

Add a Comment
You must sign in or register as a ScientificAmerican.com member to submit a comment.

More from Scientific American

Scientific American MIND iPad

Give a Gift & Get a Gift - Free!

Give a 1 year subscription as low as $14.99

Subscribe Now >>

X

Email this Article

X