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Super Bowl Psychology: 4 Ways You—and Your Friends—Will React to the Big Game

Enjoy the Superbowl - Broncos vs. Seahawks

Though you may not know it, when you watch the Super Bowl on Sunday—especially if you actually watch the game and not just the commercials— you’ll likely be engaging in a lot of what psychological scientists call counterfactual thinking: thoughts about “what might have been,” “at least,” and “if only.” Research on counterfactual thought explains [...]

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