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"conformity"

The Hidden Power of Others Over You [Video]

The Hidden Power of Others Over You [Video]

        // Editor's note: Brain Basics from Scientific American Mind is a series of short video primers on the brain and how we feel, think and act.

April 29, 2014 — Ingrid Wickelgren
Brain Stimulation Can Control Compliance with Social Norms

Brain Stimulation Can Control Compliance with Social Norms

Human beings are utterly dependent on a complex social structure for their survival.  Since all behavior is controlled by the brain, human beings may have evolved specialized neural circuits that are responsible for compliance with society’s rules.  A new study has identified such a region in the human brain, and researchers can increase or decrease [...]

October 3, 2013 — R. Douglas Fields