At 1.11pm UTC today (8.11 am EST) the Chang'e-3 mission made a successful soft landing in an area toward the edge of the Sinus Iridum and Mare Imbrium - shown in this image by the red flag.
That's on the nearside of the moon - marked in a red ellipse in the figure below.
Next up will be the attempted deployment of Yutu (Jade Rabbit), a six-wheeled lunar rover - sending back real time video as it's driven across the lunar surface.
And what does it look like at the landing site? It looks like this, an early image from the lander.