Sleight of hand artist, theatrical pickpocket, and our collaborator in some of our earliest neuromagic studies, Apollo Robbins (aka The Gentleman Thief) explains and demonstrates the art of misdirection in his TedGlobal 2013 lecture.

For more neuroscience of magic, starring Apollo Robbins, see our previous blog post:

ILLUSION CHASERS NEUROMAGIC POST WITH APOLLO ROBBINS>>