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Food Matters

The Sound (And Taste) Of Music


It’s said that a person can have good taste in music but what about the taste of music? What would it taste like? Experimental psychologist Charles Spence and researchers at the Crossmodal Research Laboratory at the University of Oxford may be able to provide some insight. The lab explores how the five senses–touch, taste, smell, [...]

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Food Matters

Pitch/Fork: The Relationship Between Sound And Taste


Sometimes a toffee sounds really good–not just the suggestion of it, but the actual toffee itself. That’s according to a study that found altering the pitch and type of instruments used in an accompanying soundtrack can modify the way food tastes. The experiment was conducted using background music that was developed based on previous research [...]

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