About the SA Blog Network

Posts Tagged "multi-sensory"

Food Matters

Pitch/Fork: The Relationship Between Sound And Taste


Sometimes a toffee sounds really good–not just the suggestion of it, but the actual toffee itself. That’s according to a study that found altering the pitch and type of instruments used in an accompanying soundtrack can modify the way food tastes. The experiment was conducted using background music that was developed based on previous research [...]

Keep reading »

More from Scientific American

Email this Article