ADVERTISEMENT
Compound Eye

Compound Eye

The many facets of science photography

Stock Photography Caters to Stereotypes

|

Consider microstock giant iStockphoto's perception of scientists:

Results of a search for "Scientist" at iStockphoto.com

What is singularly disturbing about this result is that iStockphoto's top search results aren't determined by the company. Like any good search engine, iStockphoto's ranking algorithm is a dynamic, organic process driven by statistics drawn from past interest in the content. The Scientist-as-Mad-Scientist, and the lab-coat-and-blue-liquid cliché, are driven by image buyers.

Thus, these are images that conform to preconceptions of how society wants scientists to look. Stock agencies are selling society back its own stereotype, and the merry-go-round spins ever onward.

Now go do yourself a favor and have a look at real scientists.

The views expressed are those of the author and are not necessarily those of Scientific American.

Share this Article:

Comments

You must sign in or register as a ScientificAmerican.com member to submit a comment.

Email this Article

X