This week the first wave of research from scientific journals has begun to be published; Current Biology has posted a trio of papers by three different prominent competing color vision labs, each describing their initial studies of The Dress. So in celebration of the scientific enterprise and its surprise boost from the world of fashion: here is a summary of those first three studies for reading pleasure.
Review the 2014 Illusion Contest Winners before the upcoming 2015 contest winners are announced!
Animals can be deceived, but do animals feel wonderment, awe, or sense that they have experienced the impossible?
I realized that I had somehow managed to forget a horrible account of my grandmother's deathbed. And I immediately wished that I could forget it for a second time.
There's a new 8-week course available on visual perception taught by Dale Purves of Duke University. It's available for free and starts on January 7th, 2015.
Daniel Tammet has memorized Pi to the 22,514th digit. He speaks ten different languages, including one of his own invention, and he can multiply enormous sums in his head within a matter of seconds.
One of the first things I get asked when I tell people that I work on bee cognition (apart from `do you get stung a lot?') is `bees have cognition?'.
Scientists have set out to demonstrate a causal relationship--not merely a correlation--between gaze duration and moral decision making.
Visual illusions are fun: we know with our rational mind that, for example, these lines are parallel to each other, yet they don't appear that way.
One of the very strange effects of reverse perspective is that the images seem to follow you as you pass by them. As if, while you are observing them, the pictures are watching you back.
Scientists conclude that cute things not only make us happier, but they also improve our performance in tasks that require behavioral carefulness
Reader, be proud. Youre a perceptual expert. As you read, your eyes alternately focus and move along each line of text in a seamless sequence honed over years of practice.
The people of Enysbourg lead merry, fulfilled, blissful lives - nine days out of every ten. On each Tenth Day, the country is ablaze with destruction.
Scientists believe that idealizing one's partner can work as a self-fulfilling prophecy, where illusion eventually becomes reality. That is to say, people can help to create the partners they wish they had, by exaggerating their virtues and minimizing their faults in their own minds.
Artist Ellen Levy teamed up with neuroscientist Michael E. Goldberg, Director of the Mahoney Center for Brain and Behavior at Columbia University in New York, to apply the concept of change blindness to an interactive art installation.
We are happy to announce the 11th edition of world's Best Illusion of the Year Contest!! Submissions are now welcome!
This week is Brain Awareness Week 2015! A number of great events are taking place around the world to promote public education of the brain and to support research in neurological and psychiatric diseases.
We are happy to announce the 10th anniversary edition of world's Best Illusion of the Year Contest. Submissions are now welcome!
Is it possible that our vision can affect our taste perception? Let’s review some examples of studies that claim to have demonstrated that sometimes what we see can override what we think we taste.
If you’re a fan of optical illusions and perceptual tricks, check out this AsapSCIENCE video. As usual, producers Michael Moffitt and Gregory Brown do a great job distilling the essential ideas and presenting them in a fun, entertaining and informative way.