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Posts Tagged "Melissa Schilling"

Beautiful Minds

The Controlled Chaos of Creativity

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Fifty years ago, Sarnoff Mednick defined the process of creative thinking as “the forming of associative elements into new combinations which either meet specific requirements or are in some way useful. The more mutually remote the elements of the new combination, the more creative the process or solution.” Mednick argued that creative people have flat associative [...]

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