ADVERTISEMENT
  About the SA Blog Network

Posts Tagged "insight"

Beautiful Minds

The Controlled Chaos of Creativity

650630_thumbnail

Fifty years ago, Sarnoff Mednick defined the process of creative thinking as “the forming of associative elements into new combinations which either meet specific requirements or are in some way useful. The more mutually remote the elements of the new combination, the more creative the process or solution.” Mednick argued that creative people have flat associative [...]

Keep reading »
Streams of Consciousness

Brilliance Often Springs from Boredom

Every so often, we face a job we dread because it seems exceedingly dull. As a child, I felt that way about household chores—scrubbing a toilet, sweeping a floor, wiping a countertop, weeding. I remember one day my grandmother was visiting and announced that she would sweep the floor for me, because she liked sweeping. [...]

Keep reading »

More from Scientific American

Scientific American Holiday Sale

Black Friday/Cyber Monday Blow-Out Sale

Enter code:
HOLIDAY 2014
at checkout

Get 20% off now! >

X

Email this Article

X